Arsenii Vaselenko

Arsenii brings an editorial eye to commercial work. In addition to directing global campaigns, he photographs documentary-style stories for clients like WIRED and The New York Times,  including a feature
exploring the hidden caste system within Silicon Valley’s workforce. This range enables him to build trust with his subjects and find moments that reveal something real, an approach that continues to inform everything he makes.

Whether shooting a portrait, directing live action, or leading a global campaign, Arsenii brings a strong sense of composition without making the work feel overly polished or manufactured. His images are intentional but deeply human. The people in front of his camera never feel like props in someone else’s story.

Working across photography, film, and creative direction, Arsenii is known for delivering cross-platform campaigns that are cut from the same cloth. He moves comfortably between working with non-actors to global celebrities, intimate portraits and large-scale productions. For Kaiser Permanente, he directed and photographed Klay Thompson and Michael K. Williams in a campaign built around a literal chess match.
For T-Mobile, he directed both stills and live action for a campaign adapted across multiple markets. His clients include Google, Dropbox, and Apple.

Arsenii knows how to make work scale without losing its character. Big brands, big productions, real people and a point of view that stays intact.