Sony Research Anthem
Sony
Brand Anthems, Motion Graphic Design
Created to launch Sony Research, this bold and visually driven brand anthem unifies Sony’s global R&D efforts under a single identity.
Key Credits
- Creative Drector
- Allie Fisher
- Art Director
- Charlie Herrmann
- Producer
- Junho Kim
- Motion Designers
- Melody Fitzgerald
- Elizabeth Tae
Sony Corporation needed a rallying cry for a new initiative: uniting all of its research and development units under one name, Sony Research. We concepted and produced a brand anthem designed to unify and energize Sony's global R&D community.
The result is a fast-paced film driven by motion graphics. It brings the spirit of research to life—not as a quiet, isolated process, but as a dynamic and collaborative force shaping the future.
Through bold visual design and kinetic storytelling, the anthem was produced in partnership with Hakuhodo Inc. It captures what fuels Sony’s innovation: curiosity, resilience, and the power of diverse teams working together.