Sony Research Anthem

Sony

Brand Anthems, Motion Graphic Design

Created to launch Sony Research, this bold and visually driven brand anthem unifies Sony’s global R&D efforts under a single identity.

Key Credits

Executive Producer
  • Paula Chowles
Creative Drector
  • Allie Fisher
Writer
  • Michael Russoff
Art Director
  • Charlie Herrmann
Producers
  • Bobby Fukada
  • Junho Kim
Motion Designers
  • Melody Fitzgerald
  • Elizabeth Tae
Post Producer
  • Caity Keyes

Sony Corporation needed a rallying cry for a new initiative: uniting all of its research and development units under one name, Sony Research. Together with Hakuhodo, we developed and produced a brand anthem designed to unify and energize Sony's global R&D community.

The result is a fast-paced film driven by motion graphics. It brings the spirit of research to life—not as a quiet, isolated process, but as a dynamic and collaborative force shaping the future.

Through bold visual design and kinetic storytelling, it captures what fuels Sony’s innovation: curiosity, resilience, and the power of diverse teams working together.