For Daily Use

Nike SB

Documentary

This is the untold story of how creative tension between Nike and Stefan Janoski led to one of the most iconic skate shoes ever made.

Key Credits

Director
  • Scott Dadich
Cinematographer
  • Adam Stone
Producer
  • Paula Chowles
Story Producer
  • Rob Capps
Editor
  • Joe Peeler
Motion Designer
  • Anthony Zazzi
Composers
  • Brian Jones
  • Timo Elliston

Design is rarely a straight line, and the story behind the Nike SB Zoom Janoski is no exception. When Nike set out to create a signature shoe for pro skater Stefan Janoski, visions collided—Nike had one direction, Stefan had another. But from that creative tension came something iconic.

This short documentary explores the push, pull, and unexpected breakthroughs that shaped one of the best-selling skate shoes in history. The result is a design that broke the rules and left a lasting imprint on skate culture.