Special starts on Etsy

Etsy

Brand Anthems, Motion Graphic Design

A motion piece that transforms Etsy’s redesign into the beginning of something special.

Credits

Chief Design Officer
  • Michael Ian Kaye
Lead Designer
  • Courtney Perets
Motion Graphics Designer
  • Anthony Zazzi
Designer
  • Yoonjoo Cho
Executive Producer
  • Paula Chowles
Senior Post Producer
  • Caity Keyes
Composer
  • Josh Lim
Engagement
  • David Volle

In collaboration with SYLVAIN, Never Not brought Etsy’s redesigned identity into motion. Translating a static system into a dynamic visual language, the video guides viewers through the evolution of the refresh, revealing how each element builds on the next. Through considered pacing, rhythmic transitions, and an original score, the work brings energy, clarity, and cohesion to the system, turning it into a living, expressive brand world.