Abstract: The Art of Design Season 2

Netflix

Documentary, Motion Graphic Design

In close collaboration with Netflix, we produced Episode 5 of the second season of Abstract, spotlighting Instagram’s head of design, Ian Spalter. We also led motion design across the entire second season, building on a flexible visual language that adapted to each designer’s unique creative world.

Key Credits

Executive Producers
  • Scott Dadich
  • Dave O’Connor
  • Morgan Neville
Director
  • Scott Dadich
Cinematographer
  • Adam Stone
Producer
  • Paula Chowles
Editor
  • Tim Ziegler
Motion Designers
  • Anthony Zazzi
  • Melody Fitzgerald
Composers
  • Brian Jones
  • Timo Elliston

Abstract: The Art of Design was created by Scott Dadich, and in Season 2 he stepped behind the camera to direct an episode about Instagram’s head of design, Ian Spalter. The episode pulls back the curtain on what it takes to design an app used by over a billion people.

Our team also led the motion graphics for the second season. By building on the flexible visual language established in Season 1 and crafting animated sequences, we helped bring each designer’s creative world to life. This work earned an Emmy nomination for Outstanding Main Title Design.

Featuring visionaries like Olafur Eliasson, Neri Oxman, Ruth Carter, Cas Holman, Ian Spalter, and Jonathan Hoefler, Season 2 of Abstract dives deep into the minds shaping the visual world, revealing how design influences every part of modern life.