A Fair Reflection
Sony AI
Branded Short, Motion Graphic Design
Inside Sony AI, world-class researchers are racing to solve some of the most pressing ethical dilemmas in artificial intelligence.
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Key Credits
- Director
- Paula Chowles
- Cinematographer
- Vaughn Greve
- Joel Winter
- Producer
- Zuberoa Marcos
- Ruth Du
- Post Producer
- Caity Keyes
- Editor
- Dani Okon
- Motion Designer
- Melody Fitzgerald
- Composer
- Josh Lim
- Colorist
- Yohance Brown
This brand documentary, A Fair Reflection, tells the story behind the creation of the Fair Human-centric Image Benchmark (FHIBE), a breakthrough initiative from Sony AI aimed at building more equitable AI systems.
Over several years, a dedicated team of researchers undertook a painstaking effort to design a tool that exposes bias in computer vision models. The result is a powerful, open-source benchmark that any lab or company can use to test and improve the fairness of their AI, marking a significant step toward more ethical and inclusive technology.